Bo Hardegree
Bringing Agency Creativity & Corporate Strategy to International Education
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Connect with me and follow along as I share stories, lessons, and experiences from my professional journey.
About Me
I've spent my whole career in advertising and marketing, living and working for companies in Georgia (USA), North Carolina (USA), China, and Vietnam. Across the continents, I've been able to work for advertising agencies, corporations, nonprofits, and for myself. While I enjoy the challenge and puzzle that is 21st Century marketing and communications management, what I love most of all is using my skills to problem solve, help communities, and build other individuals up.
Both inside and outside of work, I am a devout Christian who believes that it is my responsibility and privilege to serve others. I believe that God created us to be His hands and feet on the Earth, and I intend to live out that responsibility every day of my life. I have been fortunate to contribute to great causes and organizations in China, South Africa, Zimbabwe, and the USA - and I look forward to finding out what new adventures and callings await me in the future.
Work Experience
Due to my background and experiences, I am able to independently manage and run all aspects of strategic communications and business advancement. From marketing & advertising to client/customer relations & retention, budget management to contract negotiations, creative design to strategic planning, and everything in-between - I’ve done it all and am driven to provide elite performance every single day. I can lead marketing teams, both in strategy and in personnel management, and guide them through development, growth, and advancement towards achieving organizational and personal goals. I truly serve the organization I work for and become a critical asset for success and growth.
Current Position
Director of Marketing & Communications
April 2025 - Present
Concordia International School Hanoi | Hanoi, Vietnam
Previous Roles
Previous Roles
Marketing & Communications Consultant
August 2024 - April 2025
Concordia International School Hanoi | Hanoi, Vietnam
Real Estate Broker
September 2022 - March 2025
Espin Realty | North Carolina, USA
Freelance Marketing Consultant
July 2021 - March 2025
Various Clients | Shanghai, China + North Carolina, USA
Senior Director of Marketing & Communications
August 2020 - July 2021
Director of Marketing & Communications
August 2017 - July 2020
Concordia International School Shanghai | Shanghai, China
Freelance Marketing Consultant
September 2016 - July 2017
Various Clients | North Carolina, USA + Shanghai, China
Marketing Manager
February 2015 - September 2016
Aeroflow Healthcare | Asheville, North Carolina, USA
Freelance Marketing Consultant
October 2013 - January 2015
Various Clients | North Carolina, USA
Advertising Agency Account Management
September 2010 - September 2013
The Goss Agency | North Carolina, USA
Ames Scullin O'Haire | Georgia, USA
For a full breakdown of my previous positions and experiences, as well as my professinoal blog and posts, visit my LinkedIn account.
Licences, Certifications, and Continuing Education
Performance Management: Conducting Performance Reviews
January 2026
LinkedIn
Goal Setting: Objectives and Key Results
December 2025
LinkedIn
Foundations of Performance Management
December 2025
LinkedIn
EARCOS Leadership Conference
October 2025
East Asia Regional Council of Schools
Real Estate Broker
September 2022
North Carolina Real Estate Commission
Contextual Marketing Certification
February 2020
Hubspot Academy
Leading with Effective Communication
April 2019
edX
Get Beyond Work-Life Balance
March 2019
edX
Becoming a Successful Leader
February 2019
edX
Finalsite University Asia Conference
January 2019
Finalsite
EARCOS Leadership Conference
October 2017
East Asia Regional Council of Schools
Institute of Advanced Advertising Studies
May 2012
4A's
Previous Speaking Engagements
Conference Presenter: How Concordia International School Shanghai Utilized Finalsite's Newest Features to Transform their Parent Communications
January 2019
Finalsite University Asia | Ho Chi Minh City, Hanoi
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